The Benefits of eSignature

the-business-benefits-of-eSignature

Thankfully, most eSignature software (like Signority) are easy to use—even for the most inexperienced users. In fact, it’s ease of use has been one of the contributing factors to its sky-high adoption rate.
Though the exact process may vary depending on the software solution, the basic workflow is virtually the same.
Here’s how a basic eSignature solution works:

  1. A document is uploaded to a website (usually a third-party software)
  2. The document is tagged to pinpoint exactly where a signature is required
  3. The document is then emailed to the participants who are required to sign
  4. The signer(s) completes all required fields, then signs the document electronically
  5. The completed document is then automatically emailed back to the original sender
  6. The document is automatically stored for safe, secure, and easy access

Now that you understand the basics of how eSignatures work, let’s look at some of the benefits of eSignature.

Benefits of eSignature

Legally-binding eSignatures have a number of important benefits for businesses:

  1. Easy to use. Signing an electronic document is super simple for all those involved. In fact, most eSignature software is intuitive even to complete beginners, which means less time spent learning how to use new software.
  2. Save money: Paper isn’t cheap, especially when you account for purchasing, copying, scanning, and printing costs, among other paper-related expenditures. Needless to say, these costs add up quickly. Moving to a paperless system can reduce expenditures and instantly increase your profit margins. You can access our post ”A Paperless Business and 5 Ways You Can Achieve It Now”.
  3. Save time. Printing, copying and scanning take time. Preparing documents for signature takes time. Tracking down (and waiting for) signatures take even more time. eSignatures can shorten the turnaround time by as much as 90 percent.
  4. Improve accuracy. There’s nothing more frustrating than waiting for a signed document only to realize the recipient forgot to fill out a required piece of information, eSignature software allow you to specify mandatory fields, which, as you probably guessed, require the recipient to complete all such fields before the document can be signed.  
  5. Stay organized. Keeping track of paperwork (regardless of how efficient your filing system may be) is often burdensome. eSignatures create an easily sortable, organized filing system by which you can easily store and retrieve important documents.
  6. Add an extra layer of security: Electronic documents can be protected by a variety of methods, including passcodes, encryption, two-factor authentication, and even biometric authentication methods. These methods instantly make your important documents more secure.
  7. Make things easier for customers and/or vendors. While the benefits of eSignature can be obvious for your own business, they also make things much easier for your customers, partners, suppliers, or other vendors (for many of the same reasons we’ve already covered). Customers prefer eSignature solutions not only because it is more convenient, but it brings a number of important advantages, including eliminating unnecessary back-and-forth (saving time), simplifying internal processes, facilitating quicker onboarding, and increasing operational efficiency, among a laundry list of other benefits.

Planning to take your business paperless? Check out our recent guide “A Brief Introduction to eSignatures”, you can download if for free here.

The Millennial Movement: 7 Ways Your Business Can Optimize for Mobile-Savvy Consumers

The Millennial Movement - How to Optimize for Mobile-Savvy Consumers

Quick, throw out your desktops and burn all your landlines, the millennials are coming!
Millennials are non-traditionalists who want things their way, and they want them now. According to Pew Research, there are 75.4 million millennials in the United States alone; officially surpassing the number of Baby Boomers. With a buying power of over $200 billion, they are quickly becoming a hugely untapped market. With this in mind, millennials account for 41% of the total time Americans spend using their phones. Turns out the stereotype is true, millennials are glued to their phones. Predictably, they use their phones for shopping. In fact, millennials use their phones for every step of the buying process; for researching, browsing/evaluating alternatives, and during the actual purchase. As such, your small- to medium-sized business should change with the tide and implement an optimized, mobile-first strategy, or else face the same fate of the once popular Blockbuster video

How to Optimize for Mobile: The Basics

First things first, before you personalize your site to tailor the needs of millennials, let’s go over some basics:

1. Functionality

In order for Millennials to use your mobile site, it must be easy to use. Concentrate on clear, focused content, with large, easy to read text. Smaller screens will already make navigating your website harder, so having a cluttered/distracting layout and small font will only amplify this. Users should never have to pinch or zoom their screens in order to see something more clearly. Along the same line, keep menus and navigations limited. If your users have to transition between four different pages before they get to the one they want, they’ll be gone after the second page. You should also limit things that will slow down your pages speed, like pop-ups (which can sometimes be super-frustrating to close!)

2. Design

Mobile-friendly layouts are simple and well-integrated with your main website. User’s want the same feel and experience on a mobile site as they would from your desktop website. Having your sites match each other presents a united front and a stronger brand image. And don’t forget about your big-handed customers! Make sure the buttons are big enough for easy usage. Along the same lines, keep your fill-out forms to a minimum, as small screens and big hands can make them difficult to complete. Lastly, the site must be configured in a way that allows for easy scrolling.

3. Use Already-Existing Mobile Features

Take advantage of the various functions and features that are only available on mobile phones. You’ll be able to know where all of your users are located in real time, allowing you to better their search results, and better promote yourself. The camera and microphone also open up a ton of opportunities for user engagement, like barcode scanning, and visual/verbal searches. You can also utilize push notifications, as they are less annoying than email notifications, and easier for users to see. For example, instead of notifying a customer through email when an item has come back in stock, send them a push notification. Not only is this more convenient for them, but it also speeds up the buying process for you. Another way to shorten the buying process is by incorporating click through links on your site. A specific example of how to optimize for mobile is allowing users to click on your business’s phone number, and having their phone directly call.

How to Optimize for Mobile: Tech-Savvy Millennials

Customer experience is taking center stage in 2017, and millennials know exactly what they want. If you can successfully cater to this new and profitable target segment, you will be, as they say, “on fleek”.

4. Online Browsing

According to Data Mentors, 50% of millennials use mobile devices to research products and reviews, a whopping 30% increase compared with non-millennials. They search for product information, product details, and past customer reviews. As such, each item on your site should have an accurate picture, a concise description and a place for customers to directly comment their reviews.

5. In-store Shopping

Millennials use their phone during their entire purchase; a colossal 84% use their smartphones in-store to assist with their shopping. As explained by DigiDay, retailers can leverage this to their advantage in many ways. Home Depot lets their customers see an item’s inventory, location in the store, price, product details and customer ratings, all by using their phone to scan an item’s barcode. Millennials are price sensitive shoppers, and two-thirds use their phones to compare/check prices. As such, you should strongly promote any deals and price promotions on your mobile site.

6. Online Purchases

Unsurprisingly, millennials are not scared to shop online. Roughly 40% prefer to shop online and they are comfortable with paying through their mobile phone — Apple and Android Pay have made this possible. However, millennials are not immune to security concerns. One solution to combat this could be to allow customers to pay through gift cards, as 64% of millennials believe gift cards to be the safest online payment method.

7. Other Features

Since the majority of millennials still shop in store, your mobile site should support this. You can monitor visitors’ behaviour on your site, and, based on their GPS location, refer them to the nearest store location when the time is right. You should also have your store directory easily accessible and noticeable. Additionally, millennials are active social media users and value the ability to share everything online. You can add sharing features on your products, enabling customers to send any items they’re interested in to their friends. Through this, you can increase your exposure and reach, and millennials will appreciate their ability to easily share over their social media pages.
Plot twist, I’m a millennial (and yes, this may have been written on my phone). A new age is here, and your business needs to keep up with the times. Millennials are unlike any other consumer group and we have immense buying power. Ditch the old way of thinking, take a millennials advice and start investing in upgrading your mobile site.
Gotta run, my phones almost out of battery!
If you liked this post, you may also be interested in our recent article on how to “Modernize Your Business for Under $1000 Per Month”.
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

The Ultimate List: 70+ business experts you should follow for explosive business growth

Ultimate List of Top Business Experts to Follow on Social Media

All of us, including some of the greatest thinkers in the world, have turned to other great achievers and experts of their time for inspiration.
In fact, I think it’s safe to say, that the road to achieving success — whatever success may mean to you — has quite a bit to do with hearing what the experts have to say, looking at problem-solving from their perspective and hopefully learn from their mistakes.
So, I compiled a list of business experts, marketing gurus and those rising business stars that, I believe, can be of great help to small and medium business owners out there. In business, growth and marketing, these women and men are transforming the world and inspiring others to do the same.
The list is broken into Top Content Marketers, Top Business Growth Experts, Top Canadian Business Experts, Top Social Media Marketers and Top Up-and-Coming Experts.
So, who are these prominent business leaders and experts in the world you should look out for?
Let’s take a look!

Top Content Marketers

Because content marketing works, yes, even for small and medium businesses. Take a look the list below and make sure to follow these experts to supercharge your learning. The best thing is that all of them put out great free content and resources so you don’t have to spend a dime to get this knowledge

  1. Jeff Bullas–  Jeff was voted  #1 Content Marketing Influencer and h.as been featured in Forbes’ Top 10 Social Media Influencer list, among his other awards. Jeff is also a speaker and author. His self-proclaimed mission is to“Inspire and educate people to win at business and life in a digital world”.
  2. Sam Hurley – Sam frequently published a variety of easy-to-understand articles on Digital Marketing and always pushes the value of strong relationships in business. He also shares heaps of friendly, helpful material each day across Twitter, LinkedIn + Facebook. Interact with him and you can guarantee a vibrant response in the form of emojis and GIFs! Sam’s been featured in Forbes, Inc and FastCompany Magazine.
  3. Kevan Lee – As the Director of Marketing at Buffer, Kevan writes about the importance of content writing and publishing. You can see more about what his thought-process are like and follow his updates here.
  4. Joe Pulizzi – Best-selling author and self-proclaimed “content marketing evangelist”, Jeff Pulizzi is the founder of the Content Marketing Institute and is often found blogging or hosting one of his two podcasts —  ‘Content Inc.’ and ‘This Old Marketing’.
  5. Steve Cartwright –  Is an influencer and content marketer, whose Twitter feed is a curated list of content marketing articles about design, social media, website design and strategy from around the web. His blog is a great resource for marketers and entrepreneurs looking to understand how good design experience can help make great content.
  6. Lee Odden – CEO at TopRank Marketing —  a company that helps attract, engage, convert & retain more business with integrated marketing services: content, SEO, influencer marketing Author, Speaker & Consultant on B2B Content & Influencer Marketing, Social Media, PR & SEO. Proud Dad, World Traveler, Foodie, Beardie.
  7. Ann Handley – Ann is the Chief Content Officer at MarketingProfs and a veteran when it comes to content creation. She is also a Wall Street Journal best-selling author for Everybody Writes, co-author of another best-seller Content Rules, and a big LinkedIn influencer. She was cited by ForbesWoman as one of the top 20 women bloggers, and her knowledge and experience is worth checking out!
  8. Martin Jones – Is a leading content marketer and currently Sr. Social Media & Content Marketing Manager with the corporate Cox Communications marketing team.  He is also a recognized writer and keynote speaker.
  9. Heidi Cohen – Actionable Marketer, speaker, professor, journalist shares practical advice on social media, content marketing, small business & life.
  10. Jason Miller – As a global Content & Social Media Marketing leader, Jason leads content and social media marketing for LinkedIn. He is the author of the best seller ‘Welcome to the Funnel’.
  11. Jay Baer – Jay Baer is a prominent Keynote speaker & emcee. He is also the President of Convince and Convert, a marketing & social media customer service consultancy.
  12. Mark Schaefer – Mark is a professional keynote speaker, internationally acclaimed author and strategy consultant, He was recently voted #1 Social media keynote speaker and has five best-selling marketing books under his belt.  Check out his podcast ‘Marketing Companion podcast’.
  13. Joanna Wiebe – Is the founder of Copy Hackers, a site that teaches — just about anyone — how to write persuasive copy that converts. She is also a prominent speaker and a social media maven.
  14. Aaron Orendorff – Featured in Forbes Top 25 Marketing Influencers, Aaron is an expert content writer and marketer. He writes at Mashable, Lifehacker and Huffington Post to name a few.  You can read more about him here.

Top Business Growth Experts

The majority of the people on this list are from the technology world, and that’s because I firmly believe you can take away a lot from their successes in high-tech and still incorporate key learnings into your business — no matter the size.

  1. Sean Ellis – Entrepreneur, angel investor and startup consulter, Ellis is the “original growth hacker”, the person who both coined the term and founded GrowthHackers. He was the first marketer for EventBrite, DropBox and LookOut, and clearly a solid foundation of their successful and fast growth.
  2. Noah Kagan – Originally FaceBook’s 30th employee, now he’s known for founding and growing AppSumo, a web-based company trading in digitally distributes goods such as software and digital material for e-learning.
  3. David King – Another FaceBook-related growth expert, King is the founder of (Lil) Green Patch apps, which in itself is a growth hacking technique, as the brackets will make the apps list first in search results.
  4. Dave Zohrob – Currently an angel investor and working to create the perfect startup job environment, Zohrob comes from a technical background as a web engineer for Hot or Not. He started and launched, among others: Readr, Mix.io, LOLQuiz, 140 Mafia etc.
  5. Andrew Johns – Working with the likes of Quora, FaceBook, Twitter and Wealthfront inc., he boasts an impressive resume, dedicating his career to growth hacking, SEO management and content marketing.
  6. Joe Greenstein – Co-founder and CEO of Flixster and Rottentomattoes.  Prior to Flixster, Greenstein was part of the startup team and Director of Product Management at Edusoft, a curriculum and assessment platform for public school districts. Edusoft grew to serve over 4M students nationwide before being acquired by Houghton-Mifflin in 2003.
  7. Pierre Lechelle –  With a track record of helping 60+ companies reach higher goals. Pierre Lechelle is a passionate growth hacker and SAAS marketer, you can learn more about him and check out his tools on his site.  
  8. Wade Foster – Zapier CEO and co-founder Wade Foster, built the earliest prototype of their product (Zapier) in just two days at a Startup Weekend event in Columbia, Missouri. Since then, Wade has helped  Zapier become the leading automated app integration platform it is today.
  9. Ryan Singer Currently handling the Product strategy at Basecamp, Ryan often writes and speaks about: Product, Design and  Strategy. You can find out more about him via his site.  
  10. Clate Mask:  As CEO and co-founder of Infusionsoft, Clate has been educating and inspiring entrepreneurs for over ten years. Highly popular in the small business community, he is regarded as a visionary leader by many and has also, co-authored ‘Conquer the Chaos’, a New York Times best-selling book.
  11. Eric Siu: Popularly know for insightful weekly interview series, where he interviews leading industry experts. Eric Sui is currently the CEO of Single Grain LLC — a digital marketing agency focused on driving scalable and predictable growth using SEM, SEO and content marketing.
  12. Sujan Patel: With over a decade of experience in digital marketing, Sujan Patel is now a popular name in the digital marketing and tech space. He has led the marketing strategy for Fortune 500 companies, including Sales Force, Zillow, Linkedin and Mint. He is also a  weekly contributor to Inc. and Entrepreneur magazine.
  13. Jeremy Goldman: Jeremy is a marketing strategist and author of the book ‘Going Social’. He is also the founder & CEO of Firebrand Group, a digital branding and marketing consultancy devoted to Fortune 500 brands and high-growth startups.
  14. Ben Thompson: Has worked on strategy for some of the largest tech companies out there,  including Apple and Microsoft. He is the author and founder of Stratechery a blog that is dedicated to strategy, technology and business.
  15. Guillaume Cabane: Is the marketing expert and VP of Growth at Segment, a platform used for collecting important customer data and used for effective business decisions. He currently a startup Mentor.
  16. Andrew Chen: Andrew Chen is a marketer that I personally look up to. His writing is practical, insightful and can almost be applied to any type of growing company. He currently works on the growth team in Uber.  

Top Canadian Business Experts

We’re Canadian, so I had to include some of the top Canadian experts we follow at Signority. These people are change makers that inspire us every day. Follow them and learn about their stories and the knowledge they share.

  1. Mitch Joel – A communications and digital marketing visionary, Mr.Joel is often seen speaking at tech conferences on how digital technology and data are transforming the business world. He is president of Twist Image, a digital marketing agency and president and a founding partner of Distort Entertainment.
  2. Michael Hyatt – Executive Chairman of Bluecat, one of the leading growth companies in Canada focused on Internet of Things (IoT), he is a “virtual mentor”, open to discussing everything entrepreneurship, building and developing successful teams and how IoT is shaping up to be.
  3. Byron Holland – Byron Holland has been the president and CEO of the Canadian Internet Registration Authority (CIRA) and has held many other leading positions. He gives his opinions on technology and recent trends in the blog “Public Domain”.
  4. Tobias Lutke – He’s the founder and CEO of e-commerce company Shopify, and a the same time, a part of the core development team for Ruby on Rails. An important name in the tech industry, making Shopify one of the biggest companies in the world was definitely one of his biggest achievements.
  5. Ryan Holmes –  Founder and CEO of Hootsuite, a social media management tool for businesses developed by him through his agency Invoke Media. Additionally, he is an influencer and contributor to LinkedIn’s Influencer Program, writing about tech and entrepreneurship.  
  6. Peter Aceto Peter Aceto is the CEO  of Tangerine Bank. He is a globally recognized business leader and is the author of Weology — an insightful and practical approach to successful business leadership.   
  7. Eli FathiEli Fathi is a serial entrepreneur with several successful exits and currently the CEO of MindBridge Ai.  He helps other emerging leaders and entrepreneurs, by sharing his experiences in business on his blog ‘My Take On Business’.
  8. Adrian Salamunovic : Founder of several multi-million dollar companies including CanvasPop.com, DNA11.com and Crated.com. He’s been featured in Techcrunch, Mashable, CNN, The Verge, WIRED.  He loves working with and helping entrepreneurs like you kick ass. You can connect with him on Clarity.
  9. Mathew Ingram: Mathew is a senior writer at Fortune and a former columnist for the Globe and Mail. He is also an active player in the Canadian technology space and co-founded the Mesh Conference in Toronto.
  10. Rick Spence: As a former editor of Profit magazine, he has an extensive career helping entrepreneurs and SMBs evolve into revenue-generating powerhouses. He’s a columnist for the National Post and regularly publishes on LinkedIn.
  11. Sarah Prevette: Sarah has a wealth of experience and knowledge when it comes to the SMB market. She was the co-founder of Sprouter, an online community that helped connect small businesses with helpful advisors, as well as, founding BetaKit, an online magazine about tech startups. She’s currently a managing director at BrandProject, a venture capital firm looking to help push innovation within Canada.
  12. Andrew Patricio: Andrew is the CEO of BizLaunch, a company that specializes in webinars for small and medium businesses. With a bevvy of knowledge in search engine optimization, email marketing and other areas of marketing operations, Andrew has a wealth of knowledge, having started seven businesses himself, written two books on running a small business, and has a YouTube channel, BizlaunchTV.
  13. Victoria Lennox: The co-founder of Startup Canada and is one of the most recognized young entrepreneurs in Canada, as recognized in 2012, where Victoria was one of Canada’s Top 30 Entrepreneurs by PROFIT Magazine. She is also the first Canadian and one of the youngest recipients of the Queen’s Award for Enterprise Promotion thanks to the work she did in the UK with the founding of NACUE.
  14. Erin Bury: Erin is the Managing Director at 88Creative, a creative communications agency in Toronto, as well as a columnist at the Financial Post and part of the founding team for Sprouter. With experience as the Managing Editor at BetaKit and Marketing Advisor for Abacus.Agency, her knowledge and skill set have made her one of Marketing Magazine’s Top 30 Under 30 Marketing Pros in 2012.

Top Social Media Marketers

It’s very likely that you found this list via social media and that you’re active on it, so I’m not going to sell you on the benefits of having your business being present there. Read on to find out about the top minds in this category and take your social media business account to the next level.

  1. Kristin Maverick – Director of The Barbarian Group, she’s one of the top social media marketers in the world. She has led social media campaigns for the likes of Samsung, General Electric, Attention and BBDO.
  2. Laura Olin – If you think you don’t know Laura Olin, think again. She’s the moving hand behind President Obama’s social media campaign. Except from overseeing the social media presence of  no-ex POTUS, Michelle Obama and Joe Biden, she also has created a ton of Obama-memes circulating around the internet.
  3. Sarah Hofstetter – As President of 360i and leader of one of the coolest social shops of the moment. Her company was behind Oreo’s viral response to SuperBowl blackout, and this was successful not because of dumb luck but because she had a team waiting to live comment on any occurrence during transmission.
  4. Jeff Greenspan – Now a freelancer, his most notable stints include BBDO, FaceBook and most recently being Chief Creative Officer at Buzzfeed. He is one of the few creatives who has experienced social marketing from every end of the spectrum. He has worked inside agencies, experimented with native advertising on one of the most viral publishers out there, and even has insider knowledge of what works on social media from his days at Facebook.
  5. “The Squirrels” – DraftFCB has a group of four creatives (Jared Isle, Noel Hamilton, Michael Lubrano, Jackie Anzaldi)  who worked together on one of Oreo’s most successful FaceBook campaigns: Oreo’s Daily Twist. They did some pretty memorable, culturally relevant posts, such as the one for Gay Pride, or celebrating the landing of the Mars Rover.
  6. Ram Krishan – He’s the one leading Lay’s and Doritos’ “Do us a flavor” and “Crash the SuperBowl” social media campaigns. His speciality is engaging users; they were asked to choose the Lay’s flavor that would get to go on markets on a very successful FaceBook campaign.
  7. Michaela AlexisMichaela is an Ottawa-based content marketing specialist, turned Linkedin influencer. Her first viral article garnered over 120,000 views, shares, likes and comments to followers in less than a year! Her writing has been published on Yahoo! Finance, PR Daily, The Muse, Job.com, CNBC, and other large publications.  
  8. Ryan Biddulph –  Besides being a social media master, Ryan’s writes and manages his blog ‘Welcome to Blogging From Paradise’, an active community to help people build a full time, professional blogging career. As his blog’s title suggests, he primarily blogs as he travels the world. If travelling is your passion, then his blog is a must-read for you.
  9. Neal Schaffer – Neal is the founder of Maximize Your Social and a three-time award-winning author, most notable for his definitive book “Maximize Your Social”. His success has awarded and recognized him as a leader in social media, being named as CMO.com’s top 10 biggest thought leaders, Forbes Top 50 Social Media Power Influencers, and Forbes Top 5 Social Sales Influencer. His wealth of knowledge and success is tremendous and definitely worth checking out!
  10. Mike Kawula: Michael is the CEO of Social Quant, a top ranked Twitter Marketing tool by Hubspot, and ranked as one of Inc. Magazine’s Inc. 500 Fastest Growing Businesses in 2012. He is the author of “Twitter Marketing That Sells” and has great experience and knowledge when it comes to all things social media.
  11. Sandi Krakowski: Sandi is the founder and president of A Real Change International, Inc., that deals with helping businesses with marketing strategies, as well as working together to help bring faith and cohesion into workplaces. She has been featured on the Forbes Top 20 Online Marketing Influencers, Top 20 Women Social Media Influencer, and Top 50 Social Media Power Influencer lists.
  12. Ian Cleary: Ian is a huge player in the world of influencers. Founder of RazorSocial, he helps businesses understand social media tools and how to leverage them to be more efficient and effective. Ian’s credentials are outstanding, especially with blog content, becoming one of Social Media Examiner’s top 10 social media blogs within 6 months of the start of RazorSocial.
  13. Pam Moore: Pam is the CEO and Founder of Marketing Nutz, a full service, social media and digital marketing agency and has helped businesses develop and integrate digital marketing, social media, and content marketing strategies. Pam’s success hasn’t been unnoticed. She is one of Forbes’ Top 10 Social Media Power Influencer and Top 10 Social Media Women Power Influencers for her influence in the marketing world.
  14. Michael Stelzner – Michael Stelzner is a social media champion and founder of Social Media Examiner, the absolute resource for everything social media and online marketing. Besides this, he is also an author and speaker.
  15. Kim Garst – Through Boom!Social — a consulting firm that Kim Garst founded — she trains, educates, inspires and motivates entrepreneurs on how to use social media for personal branding. Kim is also the author of, “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest”.
  16. Chris Brogan – As CEO, of Owner Media Group, Inc. Chris uses his expert background in business strategy to provide actionable skills to businesses to grow their capabilities and connections for businesses of all sizes.

Top Up-and-Coming Experts

Like the name implies, these experts are not widely known yet, but they will be, trust me. Read and follow their stories from now on so you can get inspired and informed.

  1. Nathan Lands – CEO and co-founder of recently emerging Blockai, or else artificial intelligence that protects the copyright of your Instagram photos with only the use of a hashtag. This is such a genuine way to avoid copyright infringement that the general public can’t help but love.
  2. Rob May – Characterized by a fresh way of looking at things, except for being a blogger and publishing his own articles, Rob has founded chatbot startup Talla. He’s expected to be one of the biggest names in the industry in a few years time.
  3. David & Orion Hindawi – This father-son pair have founded Tanium together, a cybersecurity firm that offers a new approach to endpoint security systems.
  4. Marcy Boyle – feature filmmaker and founder of HotBit VR, a virtual Reality startup aiming to bring virtual reality stunt and make it the next thing.
  5. Noah Kraft – Founder of The Doppler Labs, he’s also a business expert to watch out for. He’s behind all this “augmented reality for the ears” thing, that sooner or later will have to bloom in between us common folks. This guy’s such a visionary, that he’s bringing it to us in the “sooner” part of the spectrum.
  6. Melanie Pinola – Melanie is a former Lifehacker writer and current Zapier editorial team manager. She writes on various topics, from technology to investing. You can view her work here.   
  7. Lisa Sicard – Is a social media marketer and blogger. Her blog ‘Inspire To thrive’, contains some great material about social media today, blogging and SEO tips.   
  8. Kimra Luna – Kimra is a personal brand strategist and a must-follow for 2017, according to Forbes. She exploded into the industry just a few years ago and built a multi-million business through her brand ‘ Be True Brand You’  from scratch.
  9. Jason Stone – With over 1.6 million followers on Instagram, Jason is a true social media maven and his motivational posts are great picker-uppers if you’re in need of it. He is also an internationally recognized sales trainer.
  10. Reach Branding – Another branding and personal branding to look out for is Reach Branding. William Arruda, founder of Reach Branding gives tips, tricks and expert advice on how to build your personal brand. Aside from blogging, William delivers workshops on the power of personal branding for some of the world’s most successful companies.

Bonus: Top Content Marketing Platforms

We covered experts in business, now here’s a look at brands and platforms that have put content marketing at the forefront of their marketing strategy and executing it almost flawlessly. Take these learnings and inject into your small business for a 2017 full of success and growth.

  1. LinkedIn – LinkedIn is today’s social media leader as far as content marketing goes. With its long-post feature and promotion for its users, the possibilities are endless, hence it getting first place.
  2. Salesforce – With its myriad of webinars, whitepapers and expert opinions on industry matters, Salesforce is another winner of the content marketing game.
  3. Stanford Graduate School of Business – Stanford publishes Insights, which is very well received among students and professionals alike for its in-depth articles, research and documentation on a range of topics such as finance, social innovation, energy, all with well-known and established authors and researchers.
  4. IBM – This is another example of how tech companies are leading in the content marketing matters. By regularly posting tutorials, research and whitepapers on specific issues, this company has built quite a following.
  5. Adobe – Adobe’s strong point regarding content marketing is their digital magazine CMO.com. It contains slideshows, digital marketing news and insights, interviews and general articles on a variety of categories such as technology, research, strategy, management, etc. The real gem though, is their interview section, with original and straightforward expert opinions.
  6. Cisco – Cisco made waves with their documentary-style video sessions: My Networked Life, consisting of personal stories of young engineers and technology people showing how they used hardware and software to improve their lives. It was both inspiring and helpful for the careers of many young people featured there.  

A quick shoutout to Danny Schreiber (Zapier), Cody Jones (Zapier), Adrian Salamunovic and Sam Hurley for the help!
In case you missed our massively-helpful post on ‘The Ultimate List: 100+ Tools & Resources For Skyrocketing Business Growth in 2017’, you can read it here.

The Insurance Risks of Cyber Attacks

The Insurance Risks of Cyber Attacks

As the use of technology is becoming more prevalent in everyday business, insurance included, there are aspects that are prone to high levels of risk, and require ramping up on security. While it may look like a mundane issue at first, it can have severe consequences for your company. As more insurance companies, in particular, are migrating towards digital channels in order to create tighter relationships with their customers, they also are trusted with sensitive personal information for each client such as Social Security Numbers, credit card data, and so much more. In case —  but, hopefully not — you are a victim of a cyber attack, what does this mean for you? Let’s take a look at some of the insurance risks to consider when looking at cyber attacks!

Lost Sales

Cyber attacks are not always orchestrated by large-scale, highly qualified hackers, but even small DOS (denial of service) attacks can pose a great risk and affect your company severely if they catch you unprepared. Seeing as insurance companies collect data from their customers that range from personal information such as addresses, passport numbers, Social Security Numbers (SSN) or EIN, to financial info including, but not limited to credit card numbers, PINs, anything really, it is understandable for your customers to be wary, in case you have had to deal with a cyber attack previously. Studies say that 60% of SMEs who have been a victim of such attacks go out of business within three months.
Another type of cyber attacks that can cost your company quite a lot is called ‘Social cyber attack’. The most clear-cut example was the group of protesters who collectively attacked PayPal for not allowing payments to WikiLeaks. While it didn’t go down entirely, the lost sales were tremendous.

Protection Costs

According to a recent article published in Forbes magazine, cyber crime costs are projected to reach $2 Trillion by 2019. Which means that businesses need to be extra-vigilant when it comes to protecting their data.
Doing business online comes with a great number of rewards, but also with a risk or two. If you do insurance online, then you have to be aware of the cyber attacks at all times. For this, you have to prepare and protect yourself before hackers even try to get to you, and this preparation has to be thorough.
To avoid the risk of getting hacked and losing critical data, you have to hire qualified and capable people who can take care of the cyber-security section of your digital business. If you want your help to be highly professional, then you will have to spend a good amount of money for supporting it, both in terms of hiring competent IT staff and for other overheads required for smooth operations.

Changing your business model

Financial costs are not the only thing insurance companies have to worry about when dealing with cyber-crime. They have to remodel the way information is collected, stored and handled, so as to ensure that sensitive information is safe and non-vulnerable to these kinds of attacks. Many businesses have elected to altogether stop storing their customers’ financial and personal information, some others have shut down their online presence, at least online stores, if not all. This is all done when they cannot protect themselves properly, as the implications such attack can have on them, can be fatal.
Lately, customers also are being more proactive in educating themselves on online security and request to be informed on how their insurance company of choice handles security issues. You may have noticed that clients are more likely to choose businesses that are upfront and sincere about their methods — we noticed this soon after we launched our post on transparent pricing!
Making these changes to prepare and protect you and your company from these cyber risk are integral and can be daunting, but minor changes in the way you conduct business, the infrastructure, and various technological advancements can all be used to help mitigate much of the risks and improve your company.
Begin looking into cheap and secure methods to improve small processes of your work before ramping up to bigger, more complex security issues. Try looking into things like eSignature solutions, that can provide extra layers of security to already existing workflows and processes! Learn more by checking out our website or feel free to contact us directly with more questions!
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

Top 5 conferences and groups in 2017 for Women in Tech

List of top 5 groups and conferences for Women in Tech for 2017

One of the best ways to get ahead of the game in for a women in tech, is attending conferences and gatherings on the topics you’re interested in. As a female in tech, this could mean you finding yourself surrounded by an audience consisting of more than 80% male. For many, it can be daunting, intimidating and dealing with prejudice is almost a given.
Why choose All-Women-in-Tech conferences?
There are many reasons why women in technology should choose to go to conferences, with the top reasons being: a chance to learn industry best practices, career advancement and networking opportunities. That being said, we can find so many other reasons why you should go to one as soon as possible. Some of them are:

  • Sharpening your skills – Sometimes we have to take a break from all the work, not to rest per se, but to learn how to work better and more efficiently. Conferences are a great way to do just that.
  • Meet experts and influencers face-to-face – There is no better way to get feedback from people you look up to as a business person, which wouldn’t be possible with online webinars or emails.
  • Networking opportunities – Except for all gurus you will get the chance to meet, you can also network and make some new connections and friends in high places.
  • New tips and tricks – Being in the same space as other people with the same interests as you, you’re bound to get some recommendations on what tools to use, how to use them and what they’re good for.

So basically, all-female conferences are just as good as mixed-gender ones, except being surrounded by like-minded females, which are more likely to have the same problems juggling housework and career. Which are the best groups and conferences to attend in 2017 if you are a woman in tech? Let’s see!

Grace Hopper Celebration of Women in Computing  

The Grace Hopper Celebration of Women in Computing conference is the world’s largest gathering of women in tech, it is organized by the Anita Borg Institute and will be held on the 4th– 6th October of 2017 in the Orange County Convention center in Orlando, Florida. It has been going on for almost 15 years now and its aim is to raise awareness of the contribution of women in the computing world. With its focus on topics such as Artificial Intelligence, Data Science, Software Engineering and Security/Privacy, the conference offers professional development for its attendees through the means of mentoring and collaborations.

The Women in Tech Summit  (This summit is no longer in production)

With a combination of hands-on workshops, networking and multiple career discussions with other women in the technology field, the Women in Tech Summit conference’s main goal is to inspire, educate and connect their attendees to one another. There are multiple editions of it, so if you can’t make it to one of them you can always get to another one. The dates are as follows:  Washington D.C on March 24th, Philadelphia on 21st and 22nd of April,  Boston on July 22nd and finally, Raleigh-Durham on November  11th.

Fortune’s The Most Powerful Women Summit 2017  

Fortune’s The Most Powerful Women Summit 2017 gathering is built specifically for inspiring women, with speakers sharing their road to success. On October 9th-11th in Washington D.C, you will have some of the biggest names in the technology world and beyond answer your questions about how you can reach the same levels of success. Past speakers have included now-ex first lady Michelle Obama and many more.

WITI Women in Technology Summit 2017

Currently in their 23rd edition, WITI Women in Technology Summit 2017 conference is one of the most important meetups for women in technology. Held in Silicon Valley on June 11th-13th, You will find yourself in the midst of top women executives, entrepreneurs and thought leaders. The WITI gives you the opportunity to collaborate with peers on innovative solutions for some of the most pressing problems, explore new business opportunities and make new connections.  

InnoTech Women in Tech Summit

Organized as a friendly fireside chat, along with some workshops and discussions, the 2017 InnoTech Women in Tech Summit focuses on keeping you and IT relevant. Held in Dallas on Wednesday, April 26th, some of the main topics that will be discussed during this meeting will be: IT leadership, operations and digital transformation, analytics as well as how to embrace digital disruptions.
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

Border-Free Business: Your Definitive Guide To International Contracts

International contracts for SMBs

My first experience with international contracts did not go so well. The year was 2004, I was travelling and had just recently met up with a very promising business prospect. We had the responsibility of finalizing a housing development project, by creating sandcastles from the toys we found scattered around the beach shore. Oh, did I mention I was only 8? Well, anyway, turns out my new found friend at the beach purposely hustled the only toy shovel right from my little naive hands.
This is my story.
Both of us wanted the shovel, so we decided to figure things out fairly- with a legally binding contract, aka, a game of heads or tails. Now, my new sandcastle developing partner, seeing an opportunity to push their own agenda, said “tails I win, heads you lose”… as you can probably guess, I blindly agreed to these terms. At the time, I didn’t realize the fine print of their offer and grudgingly gave away the only toy shovel. Only years later, lying wide awake at 3am, did I realize how unfair and one-sided that “contract” really was!
Don’t let yourself make the same mistake, because there’s probably a lot more at risk. So keep reading to learn what to watch out for before signing or sending international contracts (and some other useful information too).
International contracts can open up a lot of opportunities…. opportunities that you should take advantage of, like right now. If your business is not, at least, looking to expand into foreign markets, you are losing a huge slice of potential market share. Our economy would not be where it is today without the access and ease of entering into international markets. International trade is a part of every aspect of your, and my, day-to-day life. 
Now, you may be thinking, you work for a small to medium sized business and have no idea how to handle international contracts. Well fortunately for you, we have already done the hard work.
So here it is… Your definitive Guide to International Contracts!

Laws When Doing Business with a Foreign Company

Obviously, international business agreements are substantially different from domestic. For international, you have to be aware of the country’s political environment, economic environment, culture, and legal system. For example, as explained by Business Management, India’s laws protect small businesses and consumers, whereas China’s government strictly controls its business sectors. With this being said, it is very important to know the country’s specific contract laws. Countries that follow common law systems, like the United States, have very detailed contracts compared with countries that follow a civil law system, like Russia. This is an important detail to note, as common law system contracts can be time-consuming and expensive to create.

Sending International Contracts: What to Look for

The first, and most obvious, thing to look for is if your terms are properly stated. Make sure your international contract is easily understandable, free from any grammatical errors and is written in plain English. According to the State Bar of Michigan, writing contracts in plain English can improve the contract’s substantive content, and promote the client’s interests. Furthermore, your contract must follow a logical segmentation- if you can’t follow along with what the contract is saying, your signee won’t be able to either. Along the same lines, you should look out for vague standards, such as “reasonable” or “significant”, as these phrases can cloud your actual objective. Furthermore, read through and remove any implying terms. Make sure everything is explicitly stated and said with intent, especially in regards to price and payments. Making your standards more concrete and clear will make them easier to reinforce, and easier for signees to follow. Click here to learn how to include remote workers and digital nomads into your business plan. Already know how/why you want to hire international workers? Click here.

Receiving International Contracts: What to Look for

Most importantly, you need to read it over and agree to everything stated. Make sure the contract leaves none of your questions unanswered. For example, it should clearly define whether the method of payment is a fixed fee, or based on the current exchange rate (and whether you will be paid in local or foreign currency). It is usually a good idea to have a lawyer look over any international contract before you sign (don’t worry, we’ll explain how to easily find a cheap lawyer a little later on).

Receiving Employment Contracts: What to Look for

Unfortunately, international employment contracts are more technically complicated than standard employment contracts, as employment laws, tax laws and immigration laws affect them. As such, there are several things you should watch out for. First, make sure all of the nitty-gritty details are spelt out and clearly defined. For example, ensure any and all promised benefits are fully laid out. Second, be sure to read every single clause. You do not want to end up in a sticky situation because the “past” you was too bored to actually read what you were agreeing to. The non-compete clause is an important one to note, as, according to Wikipedia, this can prohibit you from working within a competing profession or trade with your soon to be employer. Especially if you’re uprooting your life and moving for this job, you want to be sure you have plenty of opportunities if you ever decide to quit (and that you’re not forced to move back home).

How to Find a Lawyer

All this responsibility does not have to fall on your shoulders; to be safe you should hire a professional to look over everything and make sure things are in order. You might be rolling your eyes and groaning, but hiring a lawyer does not have to be expensive. Let me repeat, hiring a lawyer does not have to be expensive. And the added security is definitely worth the minimal cost. You can always ask around for lawyer recommendations, but this can be extremely time consuming and friends/family are not always the most reliable source. Thankfully, there are also online sources available. LawTrades can help you find employment contract lawyers for cheap. Since they don’t have the overhead expenditure of law firms, they are about 60% more affordable – score!

Digital Vs. Paper Signatures

Contracts, in general, can be stressful, and it doesn’t help when you’re sending/receiving them half way across the world. International contracts have the added stress of time and distance. Paper signatures not only prolong the signing process, it also increase the frustration and overall inconvenience (and sometimes the associated costs). Thankfully, the future is here! Digital signatures speed up the process by sending contracts across borders instantaneously. As such, they save time, money and make everyone’s experience as stress-free as possible.
Online eSignature companies like Signority, can be the solution you’ve been waiting for. Compared with digital contracts, paper contracts make about as much sense as sending your mail by pigeon.
Well there you have it, all you need to know about the basics of international contracts. I bet heads your small to medium sized business will exponentially grow from being introduced to international markets, and tails that international contracts are not as hard as they seem.  
Thank you for reading, now please sign the dotted line below to grant us full access to all of your bank accounts: ____________________
To most of you who didn’t sign, I’m very proud of how much you’ve learned. To those who did sign, maybe just stick to hiring a lawyer.
Well, we have given you the basics of international contracts, now it’s time for you to start applying this information into your business strategy and open up a whole new world, literally and figuratively.
Also, check out our recent article on “The Ultimate List: 100+ Tools & Resources For Skyrocketing Business Growth in 2017” to help further automate and streamline your international business deals!
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

How to Create, Manage and Track Your Legally Binding Contract

Legally-binding-contract-steps-tomanage-create-and-track

We know how important it is to properly create, manage and track your legally binding contract, and fortunately, we have comprised a foolproof step-by-step guide on how to do just that. Read on to learn how to impress your boss and clients with your notable contract skills.
Picture this: you have an incredibly important deal hanging in the balance, all the responsibility of tracking and managing the binding contract falls on your shoulders.
What do you do?
Well, you have two options.
One, you can stick to the basics and stunt your contracts growth and potential. Similar to a seedling being neglected and kept in the dark, no matter how much work and time you invest into making and managing your legally binding contract, it will never be able to grow. We know how dedicated you are to your work, so why work harder for less payoff? Not only is this tedious and time-consuming, but it’s also risky.
Or two, you can break through the old crutch of habit and reinvent the way you manage and track your legally binding contract. This industry is evolving and with the rapid technological advancements that we are currently experiencing, it’s hard not to believe that a completely digital future is just around the corner (check out our recent post on “The Evolution and Future of Document Signing”).
So, like Yoda from Star Wars once said, “once you start down the dark path, forever will it dominate your destiny, consume you it will.” Similarly, missing the window for automating your sales operations, could mean a long and tedious future.

Allow yourself the opportunity to expand your skillset, optimize your operational and financial performance, all while reducing financial risk. You may be surprised at just how easy this is.

Before you start drafting your legally binding contract  


1. Work with the right people

You’re only as strong as your weakest link, so be sure your team comprises of people who are right for the job, match your company’s culture and are on the same page with your company’s mission.
According to Glassdoor:
“Employees who understand their contribution to the company’s mission are more likely to bring a positive attitude and commitment to the workplace, which trickles down to company performance at every level.”
So, building a team with passionate individuals, will lead to getting more contacts signed and ultimately leads to your team’s success.

2. Do your homework
This goes without saying, but in order for the seedling to grow strong and sturdy roots, you have to put in the work.
Research the business you are creating the legally binding contract for and the legal background of the business relationship you’re entering. Systematic planning and methodology are what’s required to be successful.
Conduct interviews with the right people and collect any needed information on the present situation, as well as any decisions the outside parties’ plan on making in the future.
A couple of other important points to research are:
Who are you contracting? What steps need to be taken for the company/business to comply with requirements? What are their specific policies and procedures regarding decision-making? Does a decision have to be approved by multiple people? If so, what order? In short, familiarize yourself with the foundation and culture of that organization.
You can also use resources such as the Financial Times, Forrester Research and  Economist Intelligence Unit for general industry and market research.

After the research   


1. Get started on the paperwork

Creating a successful, legally binding contract can be broken into 3 main segments: Drafting, Reviewing and Finalizing.
Drafting
Ask your client to prepare and outline before you draft your contract.
According to RocketLawyer, asking your client to prepare an outline of the agreement as they understand it, not only provides you with a blueprint of the points that are important to them. But also, serves as a good starting point for discussing other critical issues that that they might not have thought of and should be addressed.

If this is not possible, be sure to include all of the important points that you made note of during your initial meetings with your client.
Reviewing
Once you have created your draft based on your client’s outline, begin reviewing the contract to make sure it is precise and focussed. Filter sentences to their basic points and substitute specific sentences with general ones to avoid future confusion.

FindLaw, a website that let’s you find information about legal topics, says that all valid, legally binding contracts have to follow some basic rules, namely, intent to make a contract; a lawful subject matter; an offer made by one party; acceptance of the offer by the other party; and an exchange of something of value.
Finalizing
To ensure that all goes well and you close your deal, prepare to work fast and make the signing experience as easy and pleasant as possible for your client.  
Fortunately, this can be done easily through Electronic Signatures.
Electronic Signatures solutions, like Signority, allow you to upload and securely send documents for eSignatures with a few clicks. This allows for a seamless experience for your client, ultimately avoiding wastage of time and money.

2. Get Tracking 

Tracking your online legally binding contract sent for signature is critical.  Tracking lets you know when the document has been viewed by the required party or if it has been forwarded. There are a few ways to track your contract:
Contract Management Systems
Contract management systems allow you to gain control of most aspects of your contract, from allowing you to access critical information and tracking, to generating reports when you need them.
eSignature platforms
Most eSignature platforms (including Signority) provide you with a tracking functionality, that lets you view crucial information, such as:  when a contract is viewed and how many times it was opened in real-time.
You can set up reminders and notification for your clients, allowing you to get your deals closed faster.

2. Get Paid 
After celebrating your closed deal — hopefully, with your awesome team — now comes the next challenge:

“Payments”.
Life is busy, and keeping track of all the nitty-gritty payment details of your contract can be tedious. We all have a lot on our plates and automating the payment processes can save you a time and hours of confusion.
Online payment and transaction apps such as PayPal and Stripe (we swear by Stripe at Signority), help your clients stay punctual with their payments — with minimal effort from both sides.
Besides making it easy for your clients, these platforms allow you to sync your data with most or all your management systems, to easily generate financial reports and provide you with important data for your analysis.
As the old English proverb goes: “work smarter, not harder”.
Follow these foolproof steps and guarantee that all of your hard work will reap the rewards you deserve. That little seedling will grow into a sturdy and resistant tree that can withstand any difficult contract building/management process.
Also, check out our recent article on “5 Habits of Highly Effective Insurance Brokers”.
Looking to take your business paperless? Sign-up now and get a 14-day free trial to a Signority eSignature Plan.

The Ultimate List: 100+ Tools & Resources For Skyrocketing Business Growth in 2017

The-Ultimate-List-Updated-100-Best-Tools-For-Skyrocketing-Business-Growth-in-2017

However skilled a manager you might be, if you’re looking into expanding (or even just for saving time and money) then you might want to look into some tools for making everything run smoothly and easily for your business. What’s in this list you may ask? Anything from apps to platforms, to websites and analyzers allowing you to coordinate, manage and develop your marketing and business strategies, as well as help in your team’s communication and collaboration.
I’ve personally tested or used most of these tools on a daily basis at either Signority or at previous jobs. The rest have been strongly recommended by other members of the team here as well colleagues from other technology companies. A lot of them also appear in this list from LeadPages last year. So, we’ve gathered it all and made, what we think is an updated list, the list of lists if you will, to go to in 2017 when it comes to tools for explosive business growth.
This list is broken down into sections for you so you can focus easily on what your business needs today. Anything from video marketing, automation, collaboration and more. We’ve also included some of the key reads and other resources we thought were amazing in 2016 and that you should read this year. So, here it is, please read on and share.

Team Communication

Team communication is one of the most important aspects in every line of work, so you have to definitely encourage and make it easier. The best apps we found for this are:

  1. Slack – it’s the ultimate tool for team communication. You can find your team and set up common communication channels, as well as one-on-one’s. The best part of it is the integrations into almost any other tool that matters today. It will make communication with your team and with your tools a lot easier and effective. It’s heavily used here at Signority as our central hub of comms between teams and it’s also where all our apps post status updates, making our daily life at work a lot easier.If you didn’t know, Slack is considered by many one of the fastest growing startups ever, having launched in August 2013 and with a current valuation (as of Apr, 2016) of over 3.8 Billion dollars. They are doing many things right. If you’re into making software, we suggest you read up on them and learn.
  2. Trello –  divided into different cards for each phase of your project and task related to it, Trello makes for a reliable and organized way of keeping in check with your team and the success or failure of each task. Recently acquired by Attlassian for $425 million dollars, it is unclear to us what will happen to it. Asana (read below) recently featured an update to include cards taking much of the functionality of Trello inside it.
  3. Invision – if you have a designer in your team, or better yet, a design team, they should be using something like the Invision app for team collaboration. It helps make the entire design process better and it allows people to collaborate around designs easily and faster than before. They recently released Boards which adds to it. They have free plans so there’s no excuse not to use them to improve your design workflows.
  4. Asana – as its own website boasts, Asana makes it possible for you to get projects from start to finish either with tasks and projects, or with conversations and notifications. We use this at Signority for tracking all of our work outside of engineering and I’ve been a fan since the early days in 2009.
  5. Realtimeboard – A virtual whiteboard for your browser. Very neat tool to allow collaboration with your remote workers, clients or partners across the web. Lots of ready-made templates to start collaborating online.
  6. Basecamp  – Its main focus is in getting everything organized and in one place, reducing the possibility of important files getting lost in the haste to reach deadlines. This is like Asana really and both have great features that set them apart. Here’s a handy comparison between Asana vs Basecamp from Capterra.
  7. Weekdone – Weekly employee progress report for managers. It focuses on showing everyone in your team, goals and tasks. The premise is that transparency and collaboration around people’s goals ensure alignment and success.
  8. Join.me – offers screen-sharing, video conferencing and online meetings, reforming and presenting them to your team in the most comfortable of ways. There’s a plugin that needs to be downloaded to run but once you get this done you are usually set. It’s pretty easy to use even for people that are not used to software and cloud apps.
  9. Projects by Growth Hackers – made for teams and making them focus on the most important tasks without getting sidetracked by all the mental cluster. This was a mystery last year but it’s finally out. It is relatively new and I haven’t personally used it yet but it’s trending among the tech circles. It’s got Sean Ellis behind it who is the father of growth hacking (the term at least) and so if he’s behind it, you can expect quality.

Marketing

Next one, right along with team communication is marketing. We all know that one of the keys to making a great product or service sell is marketing it well. Tools and sites that can help your business with this particular task include:

Communities/key blogs:

  1. Inbound.org – Inbound Marketing is a community of inbound marketers that share new ideas, events, jobs, and more.
  2. HubSpot blog – They know how to do inbound marketing well and often have quality posts.
  3. GrowthHackers –  Powerful collaboration, ideas and learning resources for marketing and growth teams.

Apps and tools:

  1. Buzzsumo – it’s the most used tool for marketing your content and SEO campaigns. This tool allows you to keep track of your content and how it’s doing online (shares) as well as that of your competition (or any site for that matter). It allows you to find influencers on any particular keyword or topic and it’s very easy to use. 
  2. PageCloud – They claim to be the world’s most innovative website creator. If you’re like most small businesses you probably have “updating the website” marked as an outstanding task for a while. PageCloud will make the entire process of creating a website seamless and easy using their drag and drop technology. You open up a browser and start editing your website on the fly, it’s easy and fun. See what TechCrunch has to say about them.
  3. SurveyMonkey – The leaders in online form and web-based survey solutions. They have been around for a while and offer a robust tool for any of your data gathering needs. We recommend you survey your customers often and get feedback on how your business can improve.
  4. ReferralCandy – We’ve used this in the past with great results. If you would like to leverage your customers to sell more, consider starting a referral program that rewards people for their actions. This particular tool is great if you have an online store and do e-commerce in your business. By the way, here’s a great starter read on referral marketing do’s and don’ts.
  5. Canva – creative and engaging, Canva lets you build stunning visuals for your business proposal and everything you might need, all with the power of drag and drop. You don’t have to spend big bucks on Adobe software for image editing anymore. If you need to add a quick headline or filter to an image, this can help.
  6. SimplyCast – it’s the right tool for automating marketing campaigns. They cover anything from email, SMS, forms, live chat, surveys and other ways to do online marketing. They focus on small and medium enterprises providing great value for your money.
  7. The Stocks – Royalty free stock photos to use in your emails, website and other marketing collateral. This site aggregates some of the best free stock photo sites under one umbrella making your photo searches a breeze.
  8. Moz – the right place for SEO and digital marketing insight. Moz is the SEO toolset that’s got it all: keyword research, link building, site audits, and page optimization insights, in one. Most importantly, if you’re just getting started on SEO, their blog and Connect Community is an excellent resource for learning the ropes. They have a free browser plugin that allows you to see the ranking of any web page you are on along with other insightful information.
  9. Gnowit – Real-time media monitoring for your business that uses artificial intelligence
  10. RivalExplorer – Look and search for all emails ever sent to people by your competition.
  11. HotJar – A very comprehensive tool that gives you analytics on your website as well as an in-depth view of how your app or website is used. This means visitor recordings, heat maps and even in-website surveys.
  12. Usertesting – Let’s you get out of those discussions with your marketing team about what you think it’ll work and instead it puts it to the test. Select the target audience that matches that of your business, configure a few test plans (what you want them to achieve) and then wait while the site matches your project with potentially hundreds of people. Once they go through your site, you’ll be able to see how they interacted with it giving you tons of useful information you can use to improve your site.
  13. 5secondrule – Similar to User testing, this tool allows you to query a pool of unknown people to get their real feedback. A five-second test is great for understanding and measuring people’s first impressions of your business/website/brand.
  14. Klipfolio – The ultimate business dashboard. Monitor the health of your business while this dashboard connects to potentially all your online tools, giving you a full and unified picture of your business.
  15. Rare.io – A smart email marketing platform that works best for online businesses that do e-commerce. It connects with Shopify (below).  
  16. LeadPages – Generating landing pages and lots of them to test out your creative and content are some of the great ways to improve conversion rates for your business. LeadPages is one of the leading tools out there that allow you to do this quite easily.
  17. SumoMe –these guys arm you with a suite of fail-proof, site-growing solutions to help you get more traffic, build a following, and track your success every day.
  18. Optimizely – offers you the possibility of heavily experimenting to keep up with every whim of your users’.
  19. LeadChat – live chat agents 24/7 might be best for those of you whose service is time-dependent and your business’ success depends on how swift your response to a query is.
  20. Import.io – extracting info from web pages can become a great source of raw data that can be later re-purposed and presented to help you come to important conclusions and decisions.
  21. Datanyze – provides you with insight based on your technology choices. Especially if your business is tech based, this might be just what you need.
  22. ConvertKit – if you’re a professional blogger, this is the right email marketing tool for you.
  23. Crazy Egg – website analytics presented to you in a visually clear and understandable way. Heat maps for most clicked locations in your site? Check!
  24. FullStory – offers detailed info on your visitor’s behavior while on your site.
  25. Shopify – We couldn’t just leave out the biggest software company in Canada that is changing the world of ecommerce, and another Ottawa-based business like us. If your business does ecommerce or even as a point of sale, please check out Shopify to boost your sales. Their blog is also another awesome resource for small businesses out there.

Social Media Marketing

With social media’s far reaching impact, it has become a given for any serious business to have its own presence in it. You should check out:

  1. CoSchedule – Plan, organize, and execute every content marketing project in one place. If you are into inbound marketing (which you should) then having a healthy content calendar and plan in place is key to your success.
  2. BuzzStream – A great tool for influencer and blogger outreach. It lets you track email opens, save templates and keep organized lists for a productive outreach campaign.
  3. Buffer – makes it super easy to share any page you’re reading and schedule posts to go out from all of your major social media channels.
  4. Quuu – lets you handpick social media posts  that interest you and your followers, great tool to keep quality content in your social media feed.
  5. RaffleCopter – Giveaways, if done well, can often bring your business a lot of awareness and even leads. Rafflecopter lets you run online giveaways and embed them on your site without an IT.
  6. Grammarly – checking your text for grammar errors, typos and punctuation so that your content is flawless before posting it on all your social media account.
  7. Awario – Know thy enemy. This app helps you scour the web and find out what your competitors are posting, as well as mentions of your business of course.

Video Marketing

  1. Loom – Great tool to create short but impactful videos from your browser. Stop making “one-pagers” that people won’t read and start creating quick videos that explain what you do. It also has webcam and screen recording capabilities. Free chrome plugin available.
  2. SmartPixel – A video capture and editing software that is both easy and affordable.
  3. AlltheFreeStock – Free stock videos to include in your production. They also feature free stock photos.
  4. VideoScribe – High definition whiteboard like animation video

Business Management

As a business owner/founder/CEO you need to get everything together and manage your business in the best way possible. Where to turn to for help?

  1. Recurly -enterprise-class subscription billing management for thousands of businesses worldwide.
  2. HubDoc – A personal favorite. It’s a tool that automatically collects receipts from all your tools and sends them right into your accounting software of choice. No more chasing receipts or getting nagged by your accounting team.
  3. Xero – online accounting software for your small business
  4. Chart.io – cloud based data exploration and website analytics for everyone, made easy.
  5. TradeGecko -Inventory management software for eCommerce and wholesalers
  6. Segment – collecting data from your customers and sending it wherever you need it.
  7. Google Analytics – analyzing website visits and tracking every change for you.
  8. UpCounsel – easily hiring attorneys for your business’ needs.
  9. Toggl – timetracker and employee sheet software.
  10. Zirtual – virtual assistant service matching busy people with dedicated assistants.
  11. Signority – bit of self-indulging, but yes, we provide you with secure, easy-to-use and legally binding electronic signature services.
  12. DropBox – File storing in the cloud that allows sharing, editing and distributing. It has advantages over Google Drive, mostly around organizing files and presenting the file system. If your business is not on the cloud and uses Microsoft servers and software to run locally, but you need a cloud storage solution, Dropbox may be for you
  13. RescueTime – Time management software for staying productive
  14. WaveApps.com – Create and send professional invoices, receipts and more
  15. Versature – If your business requires lots of phone interactions, look to Versature for a solid VOIP system
  16. Flyta – Smarter and cheaper international shipping. No joke.

Customer Service and Retention 

Providing your customer with the best service is in most cases one of the top priorities for both small and medium sized businesses, as it is for big-sized ones. How to step up your game?

  1. SatisMeter – helps you collect customer feedback and eliminate churn while accelerating growth
  2. Intercom – makes communication with your customers easy. Live chat, customer support, they have everything you need.
  3. Zendesk – creates software for managing your relationship with your customers.
  4. UserVoice – decide on a roadmap for your product, while backing every decision with qualitative and quantitative feedback from your previous customers.
  5. GoToMeeting – offers you online HD video conferencing, making your communication that much easier.
  6. Typeform – creating online, decidedly human forms. Check out some sample surveys here!
  7. Customer.io – triggers multichannel messages according to customer response to each of them.

Outsourcing

When you’re short of staff, you might want to look into taking in freelancers or temporary employees. If you don’t know how to work with remote workers, we wrote a post that outlines some tips. Some of the best platforms where you can find them are:

  1. Upwork – was built after the merging of oDesk and Elance, the first and second biggest freelancing platforms on the internet. The result? Getting work done!
  2. Crew.co – Hire top of the line creative freelancers. Based out of Montreal but with freelancers across the globe.
  3. Scripted – almost exclusively for writing, editing and proofreading, you can get some great writing works out of this site.
  4. Fiverr – offers small freelance services for only $5. Might be just what you’re looking for, and at a cheap price at that.
  5. 99designs – find and work with the best graphic designers online. Logos, websites, ads, what have you, they do it!
  6. PeoplePerHour – here you can find freelancer for things like translations, writing, designing and programming.
  7. WriterAcess – connects you with all screened, US-based pros, star rated by customer reviews.
  8. Guru – you can either look for jobs, or post things you need done and get offers.
  9. Gun.io – the place where you can look for verified freelance developers.
  10. Gigster –they bring together the best developers, designers, and product managers from Silicon Valley and the world to form elite development teams.

HR, Employee Engagement & Appreciation 

Another important thing for the wellbeing of your team is keeping your employees happy and interested in what they are doing. To help you with that, take a look at:

  1. Fortay – this is a culture-fit screening and matching platform for hiring managers that improves hiring and engagement for growing companies.
  2. TinyPulse – gives leaders the tools to improve culture, employee performance, and engagement.
  3. AnyPerk – gives you the right solution so you can make your employees happy with coupons, free passes, etc.
  4. Kin – manages employee files and time off in a web-based exchange which is enjoyable for your team.
  5. 15Five – performing lightweight performance tests for bringing out the best in your people.
  6. GlassDoor – platform that lets you know your worth as an employee.
  7. Zenefits – all-in-one platform that helps you manage your employees and gives you tools, insight and inspiration for dealing with each of them.
  8. Kudos – gives your employees recognition and feedback.

Automation 

  1. Zapier – One of our favorite tools from this list. It allows you to hook up pretty much every other tool together and create awesome automation that saves you time and money.
  2. Process.st – Simple task and workflow automation. Similar to Zapier but different. Here you can create checklists that can then trigger automation tasks. Very cool.
  3. Prospect.io – Switching gears a bit from general business automation to sales automation, we have prospect.io which is a cool platform for modern sales teams. It helps you find leads on Linkedin, prospect and send drip email campaigns in a few minutes
  4. RevealBot – Set up automation rules for your Facebook and Instagram ads and let the bot manage and improve your ad performance for you
  5. MixMax – Track, automate, and enhance your emails with the essential productivity suite for Google Inbox.
  6. Narrow – works by interacting with Twitter users that are talking about subjects relevant to the audience you want to attract.
  7. IFTT – is a free web-based service that allows users to create chains of simple conditional statements, called “applets”, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of “If This Then That”

BONUS: Resources & Good Reads:

There is so much content out there to make you productive and most importantly to help you and your business succeed. We only posted a few of the big guides that are must-reads below. Keep following our blog, as we’ll be posting more of these throughout the year.

  1. Ultimate Guide to Business Process Automation with Zapier by Process Street
  2. Advanced guide to content marketing by Neil Patel
  3. Content marketing Playbook by Hiten Shah
  4. A beginner’s guide to social media by Moz
  5. The Small Business Blueprint to Marketing on Twitter by Shopify
  6. The CEO Guide to Customer Experience by McKinsey
  7. Small Business Online Marketing Kit by HubSpot

So there you have it. Our ultimate list of tools, apps and resources to skyrocket your business growth this year. Would love to know of any other tools you think are great for SMBs that we missed. Just drop us a line at hello@signority.com and we’ll make sure review and include it next time.
Looking to take your business paperless? Sign-up now and get free access to Signority’s eSignature plans for 14-days.

What You Missed: Highlights of The CSIO eSignature Webinar for Insurance Brokers

CSIO eSignature Webinar for Insurance Brokers

The “eSignatures: Benefits and Implementation for Insurance Brokers” webinar was sponsored by the Centre for Study of Insurance Operations’ (CSIO) and hosted Michael Spiar (Broker Relations and Communications Specialist at CSIO) on January 19th, 2017.
With over 100 participants who came to learn about eSignatures and its implementation from the panellists: Karen Hoflin (Vice President, Go Insurance), Rebecca Reed (Operations Manager, Callister Musico Insurance Group), Samer Forzley (CEO, Signority). We have highlighted several key moments, observations and announcements from the webinar in this short post.
Below, you can see some highlights from the “eSignatures: Benefits and Implementation for Brokers” webinar, such as:

  • The legal overview for implementing electronic signatures
  • Current brokerage adoption rates in Canada
  • Workflow & Benefits of using electronic signatures
  • Broker testimonials and our personal observations

The legal overview for implementing electronic signatures

The webinar was kicked-off by Michael Spiar, who introduced the panellists and broke down the common legal definition of electronic signatures — I.e. “electronic information that a person creates or adopts in order to sign a document and that is in, attached to or associated with the document (Ontario Electronic Commerce Act, 2000).
The Five Broad Exclusions Under Insurance Law, namely:

  • Notice of cancellation
  • Nomination of person as having rights/interests of insured on insured’s death
  • Beneficiary designation (testamentary disposition concern)
  • Alterations to policy by insurer
  • Trustee appointment

Broker Adoption of eSignatures in Canada, courtesy of CSIO:

Broker Adoption of eSignatures in Canada

Workflow & Benefits of using electronic signatures:

There are several reasons for using Electronic Signatures and Digital Signatures, below are a couple of main points from Samer Forzley’s presentation:

In-person Signing (Insurance Brokers)

In-person Signing Insurance Brokers
According to IBC’s 2015 report Facts of the Property and Casualty Insurance Industry in Canada, operating expenses (Including employee compensation) amount to over 20% of total revenues — that amounts to about 20.6¢ for every dollar.
Which is due to: Travel times, phone calls and client onboarding.
Other reason for the high operating costs:

  • Documents are prepared and printed for signature by all parties
    • Print, sign, scan, email/courier/fax method
    • Internal and external customers/clients
  • Documents are often returned with missing signatures or incomplete/incorrect information, which can cause delays and restarts
  • Document transactions are halted without completed signatures, leading to further interruptions

eSignatures Signing Workflow (Insurance Brokers)

eSignatures Signing Workflow

  • Send: Upload and securely send documents for electronic signatures
  • Sign: Customers or Recipients receive, review and electronically sign the document. On completion Customers or Recipients receive a copy of the document and audit trail
  • Manage: Besides receiving a copy of the contract via email, broker’s can view signed documents, audit trails, a document’s status and even automate reminders

Benefits of eSignatures to Insurance Brokers

Benefits of eSignature to Brokers
According to EY Global’s “Insurance Digital Survey 2013”, Insurers aspire to future digital leadership; however, attaining their goals will require significant — and rapid — improvement to close the current gap. By their own admission, more than two-thirds feel they have delivered some easy quick wins, but they have not made transformational progress to realize their ambitious digital objectives.
Below are a few key reasons Insurance Brokers’ should go digital:

  • Ability to initiate and complete sales cycle quickly
  • Improved retention through customer convenience
  • Reduced errors and follow-up calls
  • Reduce overhead costs
  • Tamper-proof records

Benefits of eSignatures to Customers

Benefits of eSignatures to Customers
According to Ernst & Young’s report titled “Insurance in a digital world: the time is now.”
The two biggest drivers of digital strategies are “enriching the customer experience” and “regaining more direct control of the customer relationship” — far ahead of “attracting prospective customers and increasing sales.” While the cost of acquisition continues to rise, retaining existing customers is an increasing necessity and should be a critical and measurable benefit of any improvement in the customer experience, digitally enabled or otherwise.
Some benefits of eSignatures for your customers:

  • Improved convenience and experience
  • Customers can sign by mouse or touchscreen anywhere, anytime
  • Elimination of the antiquated print-sign-scan process
  • Secure storage of documents and personal data

What toLook for in an eSignature Solution Vendor

What to Look for in an eSignature Solution Vendor
5 things to think about, before choosing you Canadian eSignature Vendor:

  • Does the product answer your needs as a business?
  • Is the vendor’s product easy to learn and use?
  • Does the eSignature vendor have the level of support your business needs?
  • Does the eSignature vendor understand your business?
  • Is your data contained in Canada?

Other important notes
There were 2 main polls conducted during the webinar that brought about interesting results:

Poll #1

Primary learning objective in today's webinar
What is your primary learning objective in today’s webinar?

  • Legality of eSignatures
  • Workflow Benefits
  • Best Practices
  • Implementation Tips
  • Other

Poll #2

What is the primary concern of implementing eSignatures in your brokerage?
Primary concern of implementing eSignatures in your brokerage

  • Security/legal concerns
  • Workflow
  • Staff buy-in
  • Cost/effort
  • Other

We thoroughly enjoyed presenting and would like to thank CSIO for opportunity to be a part of the webinar.
Click on the download link below to get all the slides
Download Now
Are you an insurance broker with questions about the legality of eSignatures and its implementation?
We’d love to help, click on the contact us link below to send us a quick note.

How To Include Remote Workers and Digital Nomads in Your Business Plan

How To Include Remote Workers and Digital Nomads in Your Business Plan Office Movement

When I got my first job as a freelancer, while living in a country where most people don’t know what remote workers are, the first words from my backing system (aka my parents) were: “But that’s not even a real job”. What’s most important, I was skeptical of the process myself. However, as a student with lots of free time and a desperate wish for financial independence.
I was scammed at first because I barely understood the process, how to handle remote clients, how the communication needed to be structured and more. This was discouraging and almost made me stop there. So, while feeling like an errant child and not wanting to admit to failure, I got another freelancing gig and kept moving forward on a path to learn. This perseverance paid off and led to eventually doing many freelancing gigs over many years, and most importantly led to being part of teams across the globe (from places like Brazil, London, Australia, Canada), working successfully and having fun doing so.
If you don’t get discouraged while you’re getting the hang of remote working, you can do all kinds of stuff with your life when you get out of work. You can work in the comfort of your own home, at cafes, parks, basically everywhere a laptop is allowed. Most importantly, especially for young people: you can travel the world!
Now, if you are the CEO, founder, director or person responsible for managing and including in your business plan digital nomads and remote workers, then consider the following feedback from a previous digital nomad (before finding my team here at Signority!)

Remote workers have opportunities

Despite what company you own or manage, there may be many opportunities for hiring digital nomads that you haven’t thought of yet. Many creative people are basing their whole activity on the net – photographers, game designers, writers and editors, but what is really flourishing is game designing and programming. Still, not to be left unmentioned are technical people in engineering, designing, consulting and marketing.
Given the myriad of new and great team collaboration apps for communicating and managing tasks such as Slack, Asana, Trello and even TeamViewer, the process is getting easier every day. Programmers are using sites such as GitHub and BitBucket to collaborate on projects, and writers are polishing up their WordPress and SEO skills to get ahead of the game. More and more each day, Skype is used to communicate with team members around the world. What this means is that many fields already have a system in place allowing and facilitating remote working. Find yours!

Digital Nomads do their research!

It is a given that remote workers will have to read every sentence of contracts and terms and conditions they agree to. There are many cases where they don’t, which would make it your job to incite them to. This is extremely important for the job process, so to ensure that neither of you are caught up in loopholes. Double check everything thoroughly! Read everything there is to know about the payment process, the monitoring of the job quality, or periodical checks while it’s ongoing. While this doesn’t mean to treat people as if they’re out to get you, you have to remember that working remotely is just like the traditional system of work. You’re still dealing with people behind all those emails and check-up chats. Ensuring you have a sound contract to start from is a good foundation and ensuring it gets signed before committing work just makes sure there are no surprises down the road. A lot of our customers use eSignatures for the purpose of onboarding employees and remote workers to facilitate this workflow.

digital doesn’t mean humanless

If you are a manager making space for remote workers and freelancers on your business plan, you have to remember a very important thing: at the end of the day, you are still dealing with people. If you communicate only through texts or emails, it is very easy to forget you are not talking to a very efficient robot on the other side, and that is a valid point whether you are the manager asking for quality work from a freelancer, or if you are the freelancer doing it.
While working as a freelancer myself, I found myself guilty of treating one of my bosses as this very timely and robotic entity, where I could submit my documents and get feedback on in a few hours. Aided by the fact that he was not the most conversational person on earth, the work hours became very easily tedious and annoying. Many people are not social butterflies in today’s workforce, however much we try to make ourselves look so. In the manager’s position, oftentimes you will have to encourage people to express themselves more easily, or if you make a pitfall into “robotville” you will have to remember that the people you have hired have personal lives, which while not disrupting their work, should actually have to be lived at some point during the day. You can’t expect them to work or even be online 24/7.
How you choose to do this is still your choice, it doesn’t matter if it’s through Skype calls, group pictures of the team working in HQ, or even weekly updates of the social life within the company: parties thrown, events attended, you know the drill. Just remember, workers, digital or not, are still people and a happy worker is definitely more productive!

Internet connections can still be a pain in 2017!

When remote employees are travelling the world and working for you at the same time, you will not only have to change meeting hours left and right because of flights and all the rest: you will have problems with slow connectivity. There are still places, much preferred from those who like to work while lounging on the beach, in which broadband connectivity is spotty, slow, and overall, horrible.
It can set back the progress of your project, and you will have no one to blame. However, this is an easily controlled problem. While most freelancers usually make sure the connectivity is a priority wherever they decide to stay on their trips, things happen. So what’s best is to leave a certain amount of security time, usually a day or so, during which you’re sure to get the completed work successfully.
Additionally, digital nomads should make sure to have an established cloud backup for everything, with helper tools such a DropBox or Google Drive, electronic signature services and even online editing tools, which makes it possible for them to pack up their office and go to the coffee shop down the street to complete the task you’ve given them with no hassle at all.

Office implications

If you are a big company with many offices, having one or two freelancers on your team won’t make too much of a difference into the overall available space in your floor. When you’re small- to medium-sized, however, it can be truly and greatly beneficial for you. You can be a part of a team with 15 or more employees, and only have to rent an office for two people, or even better, you can have a whole team of remote workers. Companies like Buffer do this well. With remote offices, as a manager, you will have to work on the office culture you want your company to have. While digital nomads tend to avoid office gossiping and similar phenomena, they also tend to communicate less with other team members, especially if they don’t have to collaborate directly on projects. Everyone can benefit from a little “water-cooler” conversations, even if it is only to make plans for drinks after work hours. This is one of the reasons why traditional workplaces are still going strong.

Conclusions

As every new team member, digital nomads and freelancers come with their own set of problems in management and on the other side, benefits. What you have to decide is how does it all work for your company, after careful consideration of all the positives aspects and downsides.
For more, read up on this article by the Globe and Mail on how to work with Freelancers.